Startup QA Andy Atalla, atom42

Startup QA Andy Atalla, atom42 Startup QA: Andy Atalla, atom42 Image Source: Atom42Andy  Atalla, one of Britain’s award-winning young entrepreneurs, is approaching the end of his first decade at the helm of atom42, the online marketing agency he founded in 2007.Andy Atalla  was already something of a digital media veteran when he made his startup leap of faith, having worked in search since 2000, managing such major brands as the BBC, The Guardian, HSBC, Monster,  BMI, BMI Baby and match.com.However, he was convinced there was a gap in the market for an agency that would truly help clients to grow their businesses.Andy Atalla was one of Media Weeks 30 under 30 for 2005, and was the Startups.co.uk 2009 Young Entrepreneur of the Year.When he is not working, he  spends much of the time playing guitar, and wishing he was born with a better singing voice. Thankfully, Andy Atalla  found the time to climb into the AGENT Startup Hotseat to answer questions about his career to date. (adsbygoogle = window.adsbygoogle || []).push({}); 1. Very simply, wh at does your company do?Were an online marketing agency who help clients drive more acquisition through online marketing.2. What was the ‘Eureka!’ moment?My previous  job was at a large media agency. I realised how focused everyone was on mediaâ€"rather than working back from the client’s objective. Even their pricing made them focused on trying to get their clients to spend more in media, which immediately put them at odds with the client’s objective. It might not always be the right thing for the client to spend more in media, but the agency was motivated to keep that going. (adsbygoogle = window.adsbygoogle || []).push({}); 3. What were you doing before starting?I was  the Head of Search at PHD Media.4. How are you funded?There  was no funding necessary. The company overheads were very low to start withâ€"just me, plus a laptopâ€"and one client. (adsbygoogle = window.adsbygoogle || []).push({}); 5. What advice would you give to other entrepreneurs starting their own com pany?Get  the experience you need first, so you can move with confidence once you’ve taken the plunge. If you can’t do that, then try to take small incremental steps towards your goalâ€"read the The Lean Startup! Image Source:  Amazon Check Price